Selling Your Home

When it’s time to sell, you must be confident that every element of negotiating the best terms and the highest price has been set before your home is even listed. Start with the resources I’ve provided.

There is no charge for this information. These will help get you started in terms of assessing your real estate situation and planning for a stress-free and successful sale.

The real estate market in Cozumel is definitely feeling the effects of the US economic crisis, especially lately, and it takes an experienced professional to move your house quickly, professionally, and profitably.

When you’ve decided to sell, I will be your advocate, your guide, and your fierce negotiator. I will work hard to make yours a great sale.

I look forward to it.

Nancy Edwards

Why Choose Cozumel Living?

Superior Marketing and Service for you and your property!

We have thousands of potential Buyers searching for diverse properties in Cozumel. As a member of AMPI The Mexican Association of Real Estate Professionals, you will be utilizing one of the most user friendly MLS property search technologies to market your property. And, you will have the security of working with certified professionals!

When we earn your business we will automatically do several things, including the signing of a listing agreement, allowing me to enter your property into the MLS so that all Realtors and potential Buyers know it is available. This, combined with local and international advertising and will generate immediate traffic from the public and Realtors.

We’re Working For You!

We can immediately advertise your property to all of these potential Buyers via our email marketing software.

We place your home on our website, which continuously displays first on all of the major search engines for Real Estate in Cozumel.

We have a monthly newsletter that goes out to 2,500 clients (and growing) on our mailing list. Each month we highlight New and Featured listings.

We have brochures that are distributed throughout the Island. These are updated with new information on a regular basis.

Photos with a description of your property will be placed on our front office window. Our prime location ensures that heavy foot traffic will see the properties.

We constantly cultivate innovative advertising tools including Continental Airlines in-flight magazine, the Blue Book Guide, the Cozumel Mexican Caribbean magazine, Spirit Airlines Travel Website, Dallas Morning News, Ventanas Magazine and the Cozumel hard cover book found in all of the upscale hotel rooms on the island.

We go through our client info files in an effort to contact clients that have been interested in homes similar to yours who have not yet made a purchase for one reason or another.

We also have an excellent referral business due in large by our reputation for excellence. We welcome clients from prior satisfied customers, returning clients to make a second and third purchase, clients who bought from us and our ready to upgrade and from various businesses around town, just to name a few.

We are the busiest real estate office on the Island. There are dedicated agents in the office 9 to 5 pm Monday through Friday and 9 to 1 pm on Saturdays. After hours appointments are also available when necessary.

It is our service after the sale that truly sets us apart. We calculate the most advantageous scenarios for ISR taxation (saving our clients money and headaches). At Cozumel Living we will service both sides of your closing, including Cedula Catastral, No Adeudo de Agua Potable, paying of bills up to date and all correspondence with the Notary’s office, and the various public agencies related to the documentation of your sale to ensure your transaction closes smoothly with no surprises.

Nancy Edwards has earned the highest respect from both buyers and sellers, and world-wide publications; this makes Cozumel Living an excellent choice.

Listing Syndication

We also put your listing on national and international websites to make sure you’re getting the most exposure possible. Below are just a few..

For all of the above reasons, we hope that you choose Cozumel Living to represent your home or property. We would like to thank all of our clients, colleagues, and friends for continuing to make Cozumel Living Real Estate a success.

Selling Your Home: Where Do I Begin?

The Right Selling Price Affects Your Bottom Line

When you’re selling your home, the price you set is a critical factor in the return you’ll receive. That’s why you need a professional evaluation from an experienced realtor. This person can provide you with an honest assessment of your home, based on several factors including:

  • Market conditions
  • Condition of your home
  • Repairs or improvements
  • Time frame

In real estate terms, market value is the price at which a particular house, in its current condition, will sell within 30 to 90 days.

If the price of your home is too high, several things could happen:

  • Limits buyers. Potential buyers may not view your home, because it would be out of their buying range.
  • Limits showings. Other salespeople may be less reluctant to view your home.
    Used as leverage. Other realtors may use this home to sell against homes that are better priced.
  • Extended stay on the market. When a home is on the market too long, it may be perceived as defective. Buyers may wonder, “what’s wrong,” or “why hasn’t this sold?”
  • Lower price. An overpriced home, still on the market beyond the average selling time, could lead a lower selling price. To sell it, you will have to reduce the price, sometimes, several times. In the end, you’ll probably get less than if it had been properly priced at the start.
  • Wasted time and energy. A bank appraisal is most often required to finance a home.
  • Realtors have known it for years – Well-kept homes, properly priced in the beginning always get you the fast sale for the best price! And that’s why you need a professional to assist you in the selling of your home.

First Impressions

Remember what first attracted you to your house when you bought it? What excited you about its most appealing features? Now that you’re selling your home, you’ll need to look at it as if you were buying it all over again.

A spruced up house makes a great first impression on potential buyers. An attractive property grabs their attention and makes them excited about finding a house that looks and feels well-cared for. Because buyers know they’ll encounter fewer problems if they buy it, your house becomes more appealing and stands out from the competition. So if you prepare your home correctly, you’ll save time selling it when it’s on the market.

A good first impression makes an impact on a number of levels. It’s not just the way your house looks to potential buyers, but how it feels and smells to them, how their friends and family will react, how they imagine it would be to live there.

With simple improvements throughout your house, you can grab the attention of potential buyers and help them see why your house is right for them

The Sweet Smell of a Successful Sale

Scents and aromas can have a dramatic impact on people’s emotions, otherwise, there wouldn’t be a multi-billion-dollar fragrance industry!

Don’t ignore the power of fragrance when showing your home. Smoke, pet odors, and cooking smells can each dramatically impact how potential buyers feel about your house. If your potential buyers never form an emotional connection to your home, chances are that they will remain just that – potential buyers.

To a certain extent, buyers make purchase decisions based on their emotional response, so it’s important to make it easy for them to fall in love with your home. Pleasant smells are one more way to do so.

Be Ready to Show at All Times

Sellers should be aware that same-day and even last-minute requests for showings are common. A seller with a ’24 hour notice to show’ stipulation often cuts himself out of a good chunk of the buying market.

Once a house gets tagged difficult to show by agents, you won’t receive as many calls to show it. Fewer showings equals fewer potential buyers.

– Keep it Flexible

Most agents try to arrive within the scheduled showing time, but sometimes it isn’t possible. They may get stuck in traffic, or the house they saw prior to your showing took longer than expected. It happens, and sometimes it happens too late to be fixed by a phone call.

Please allow a little bit more time than you may think is necessary.

– Pets Must Be Controlled

Pets should be out of the house during showings, especially large dogs, since many people are afraid of them. A gruff bark coming from inside the house is enough to make some home buyers turn around at the front door. Also, pet odors can be tricky because most people are not aware of odors in their own home. Be sure to keep up on pet maintenance including grooming and indoor/outdoor cleanliness.

– Sellers Who Want to Be Present

This is nearly always a bad idea. Sellers think agents and buyers won’t be able to find everything, that they must be there to point out important features. Truthfully, most just want to be present to see buyer reaction firsthand.

Sellers should be aware that at the very least buyers feel uncomfortable when they are present, and that it can actually kill a sale. Buyers often won’t even open closet or cabinet doors when the seller is home, and when they cannot view a house comfortably, they’ll hurry up and move on to the next one.

You never know when a buyer will be turned off by the mood of the seller, or by a statement the seller makes. Buyers are there to look at the house, not chit chat about hobbies or the weather or worse–politics and other controversial topics.

If sellers must be home during a showing, please stay put in one location, do not wander around with the agent and buyers.

If you are worried about theft of small items, please store them away. Packing up collections and small personal items is part of the process. You should go through your home to prepare for showings.

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